How to build a kindly piquante brand?

Every exploration begins with good preparation. Accompanied by our partner brand strategist Camille Garo, the Hervé team led a phase of workshops and research. Our goal then is to identify the values that illustrate Pimento's objectives and make its character unique.
Thus, Pimento's identity is centered on creative professions, it encourages action and does not judge. Encouraging play and experimentation, Pimento invites us to embody our choices and encourages us to share them. Deliciously spicy.

The must have ingredients

Guided by our brand designer, our exploration phase led us to develop a visual terrain made of very strong contrasts.

Colors and shapes are sharp and straightforward. This frankness sets the tempo, and it is skillfully balanced by warm and round codes, embodied by the typography and a palette of solar tones.

... for an explosive recipe!

With these fundamentals defined, we proceed to write a complete brand book describing how these contrasts bring crucial coherence to a brand that makes an impact in its expression spaces, including web, print, and social media.

Lets begin this collaboration between creative brains and Pimento, the muscled AI tool.

Move the features as they move people’s mind.

Movement cannot be overlooked in our work. Guided by our motion designer, the team took care to illustrate the key features that are at the heart of the functioning of Pimento's tools.

Designed as chapters, these animations can be combined into one which provides an overall vision of Pimento's main principles and can be used in exhibitions or public presentations. Clever, isn't it?