Concepts and userflow

First, we brainstormed concepts that approached spaghetti consumption, the notion of artificial intelligence, and the Stripe universe in various ways. Everything had to be completed within a three-week deadline. Employing subterfuges and tricks was essential.

Art Direction

The experience was not to be branded as Stripe. However, we wanted to retain the client's color codes and incorporate nods within our artistic direction. We kept their typography and used the saturated, bright, and fun colors that make up the brand's identity gradient.

Add some rythm

To add rhythm to this experience, already guided by a 30-second timer, we designed animated stickers intended to encourage.

Make it work

Upon approval of the concept, we worked on a POC (Proof Of Concept) on Spline to verify the feasibility of the spaghetti consumption mechanism in development. Subsequently, we mixed 3D image rendering with real-time 3D. The introduction scene is visually more qualitative because it's an image, but the main scene is much more interactive, due to the use of real-time.

Anomalias

As the anomaly is the concept we wanted to infuse into this experience, we scattered absurd details throughout the decor. They evoke the mistakes made by artificial intelligences, in reference to the Will Smith meme. Can you find all these artifacts?

A pinch of UI

The interface adopts vintage gaming codes, mixed with elements representing spaghetti and the restaurant environment. There are cards, order books, receipts, and pasta.

The final touch

To infuse as much life as possible into the experience, we focused on micro-interactions and sound design. Here are a few examples.