A tailor-made identity

Userled aims to be both accessible and powerful, combining ease of use with precision. Hervé envisioned a visual identity built around the concept of a Tailoring Studio – providing tools that are easy to handle yet highly precise in their impact.
The result is a universe where the rigor and meticulousness of measurement lines intersect with the vibrancy of a dynamic color palette and illustrations whose playful aesthetics encourage users to shape their own experience.

The graphic pillars

The new branding of Userled is embodied by five graphic pillars: a typographic duo, a dynamic color palette, engaging illustrations, a unique texture play, and technical elements.

To get hands-on

The 3D assets and their modeling clay texture were crafted to reflect the values of personalization and accessibility associated with the product.

Website

The brand was implemented on Userled's showcase website. In addition to the 3D assets, glorify animations were created for the site's features and are used to illustrate and simplify certain messages. The site was developed to allow Userled to customize the content on all pages.