Tangible experiences first.

The pop-up store is structured around three distinct spaces: the shop and diagnostic area, a storytelling section dedicated to La Rosée’s history, and a hidden café.It was important for us to design a user journey that follows these steps, in order to recreate the essence of each space.

Since the tangible aspect is omnipresent in La Rosée’s packaging, we developed an art direction inspired by this quality — exploring paper cutouts and model-making, while infusing La Rosée’s soft, pastel codes.