Stickerz

Our first mission was to define a web experience that would be impactful and capable of conveying Fruitz’s values.
Following an exploratory phase, we discovered and validated the idea of combining peelable stickers with a custom art direction.

Building on the brand’s existing visual codes, this duo creates an engaging, evolving and accessible experience, encouraging users to explore further, and most importantly, to download the app.

Fontz

Open Sans, already an integral part of Fruitz, led us to choose NaN Jaune to create a strong contrast, allowing the brand to express itself through impactful messages.

Mini site, big expérienz

The idea was to create a mini-site around a simple concept. The experience being minimalist, each interaction hides its share of surprises: textual, animated, etc.