Banger
Building a crypto-native brand on its community’s own terms.
In mid-2025, entrepreneur Nicolas Katan noticed that the most active online communities now want to meet in the real world, at events, around objects and places, without going through the codes of classic marketing. He partnered with Kimono to found Banger. Hervé built its brand, crypto-native like its community, and the AI backend that keeps it running day to day.
Big Bang(er)
In mid-In mid-2025, online entrepreneur Nicolas Katan noticed that the tight-knit digital communities he belonged to were looking for ways to express themselves in the real world, but on their own terms.
He took the observation to Kymono, the French culture-design company, and together they came up with Banger: a merch brand for the Web3 community.
Hervé turned that concept into a brand shaped around its audience. Then we designed and developed the ecommerce site and built an AI-powered back-office system and asset-production workflow for web and social..
What if a brand felt like the internet?
The core idea for Banger was to root the brand in the look and feel of Web3: motion, pixelated compression, vibrant color, and a strong sense of community.
The result is full of pixel detail and rough edges that recall NFT art and low-res culture, with fire as the signal for heat and demand. Models and merchandising rotate like characters and props in a video game.
AI has entered the chat
Banger's storefront runs on Webflow, but the back end is where it gets interesting.
We used AI to build "The Engine," a custom tool for managing Banger's inventory: it turns a sprawling product spreadsheet into structured catalog entries, recovers missing information, uploads photos and videos to R2, and syncs everything with Webflow.
AI shaped the assets, too. Static product shots became rotating video, made with Flora, Veo, Kling and After Effects, so Banger could keep its catalogue moving across the site and social...
