Banger
Building a brand as internet-native as the community it serves, and the AI backend to run it.
Big Bang(er)
In mid-In mid-2025, online entrepreneur Nicolas Katan noticed that the tight-knit digital communities he belonged to were looking for ways to express themselves in the real world, but on their own terms.
He took the observation to Kymono, the French culture-design company, and together they came up with Banger: a merch brand for the Web3 community.
Hervé turned that concept into a brand shaped around its audience. Then we designed and developed the ecommerce site and built an AI-powered back-office system and asset-production workflow for web and social..
What if a brand felt like the internet?
The core idea for Banger was to root the brand in the look and feel of Web3: motion, pixelated compression, vibrant color, and a strong sense of community.
The result is full of pixel detail and rough edges that recall NFT art and low-res culture, with fire as the signal for heat and demand. Models and merchandising rotate like characters and props in a video game.
Make the logo smaller.
Built to move, the tight spacing forms a solid block that contracts into BGR, a reference to the Web3 community’s communication style: GM, GN, WAGMI, NGMI, LFG, HODL.
Pixels on fire.
Symbolizing cultural heat and excitement, fire is rendered throughout the brand system as a pixel mosaic in motion.
Just one more turn.
Products, characters, and pictograms rotate, making the catalogue feel closer to a game or an NFT digital drop than a merch display.
Very online.
Half-pixel overlaps, rough edges, and low-res details give the identity a raw texture drawn from NFT art, gaming, and online culture.
Round and round.
The favicon is a rotating pixel-art baseball cap rendered using AI. Product, pixel language, motion, and AI production, all in one asset.
AI has entered the chat
Banger's storefront runs on Webflow, but the back end is where it gets interesting.
We used AI to build "The Engine," a custom tool for managing Banger's inventory: it turns a sprawling product spreadsheet into structured catalog entries, recovers missing information, uploads photos and videos to R2, and syncs everything with Webflow.
AI shaped the assets, too. Static product shots became rotating video, made with Flora, Veo, Kling and After Effects, so Banger could keep its catalogue moving across the site and social...
