Scaleway

Telling the story of a European cloud’s AI supercomputer in motion.

Year
2023
Touchpoints
brand-content
Scaleway — a cloud of small glass cubes, purple and orange, in 3D

Scaleway unveiled its supercomputer for artificial intelligence at the launch of Station F’s AI programme. The team wanted a film that could make people feel what the machine makes possible, rather than list its specifications. Hervé wrote the storyboard, built the voxel world, animated the sequence and composed its sound design.

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If you can draw it, you can make it

The objective of this video was to highlight the values and new features of Scaleway. The storyboarding stage allowed us to effectively adjust the narration and visual flow to maximize the impact and understanding of the message.

Scaleway — storyboard: a platform seen from above, red arrows and sparkles, in line
Scaleway — storyboard: a grid of servers and tiles joined by circuits, in line
Scaleway — storyboard: a chip at the centre, cubes flying off it
Scaleway — storyboard: a chip on its base, glass panels in orbit
Scaleway — storyboard: a grid of cubes on a block, a red annotation circle
Scaleway — storyboard: columns of binary code and small cubes
Scaleway — storyboard: a car built out of cubes, in line
Scaleway — the wordmark drawn by hand, in line
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Its all about optimisation

For all sequences of the motion, we had to optimize the files to the maximum and find tricks that allowed us to get as close as possible to the desired result while using the least amount of resources possible.

Scaleway — a green and purple glass cube, bristling with small cubes, in the dark

Craft, again, again, optimize

In the sequence preceding the motion's conclusion, we were able to explore various techniques to bring voxel illustrations to life.

While voxels offer a novel approach, they also act as an artistic filter that can influence the understanding of the represented object. Our choice naturally gravitated towards a streamlined graphical representation, prioritizing simplicity to ensure optimal understanding of the visual content.

Scaleway — storyboard: columns of binary code and small cubes, second board
Scaleway — a laptop in purple and green pixels, on a glowing grid
Scaleway — storyboard: a car built out of cubes, in line
Scaleway — a car in purple pixels, in the dark
Scaleway — storyboard: cubes scattered along a road, in line
Scaleway — three cubes of purple light lined up on a grid

Style frames

Scaleway — film still: a flash of purple light on the horizon
Scaleway — film still: a grid of pink and purple tiles with electronic components set in
Scaleway — film still: a purple circuit board, glowing traces and components
Scaleway — film still: orange and purple glass cubes floating on white
Scaleway — film still: a green and yellow chip enclosed in a glass cube
Scaleway — film still: the green and purple cube, glass panels and small cubes
Scaleway — film still: a grid of purple light, close up
Scaleway — film still: a tunnel of glowing turquoise frames