Yelly

Branding a chat app where text is the only medium.

Year: 2022
Touchpoints: branding, brand-content

Yelly — three posters in the window of a graffitied storefront: “bientôt le bac, c'est cho”, “go chill, go chat!”, “quels festivals tu fais cet été ?”

On Yelly there are no photos and no videos: two chat bubbles, words, and a free speech zone built for Gen Z. Making that desirable meant the brand alone had to carry the product’s energy. Hervé built the identity around a bold, friendly typeface, a sharp palette and a layout system that turns text into image, then extended it across social media and print.

Come chat, you are in the safezone

Yelly is the connection, a conversation, 2 chat bubbles, 2 universes that meet, all within a zone of free expression in complete safety.

Yelly — the primary colours: turquoise, pink, yellow

Yelly — the emotional gradients, three swatches

Yelly — the mono gradients, five swatches

No pictures, no biggies

Getting good photos is always a challenge; there's nothing better than a little originality in framing and visual selection to make them your own.

Yelly — mood board: a teenager's face in round yellow glasses, on neon yellow

Yelly — mood board: a smiling face with squinting eyes, on neon yellow

Yelly — mood board: a curly-haired face, on neon yellow

Yelly — mood board: a face behind big rhinestone orange glasses, on turquoise

Yelly — mood board: a shaved-headed face looking up, on turquoise

Yelly — mood board: a face making glasses with both hands, on turquoise

Yelly — mood board: a face under a trucker cap, on green

Yelly — mood board: a smiling face with curly bunches, on green

Yelly — mood board: a smiling short-haired face, on green

Yelly — mood board: a face with blonde space buns and pink eyeshadow, hands on cheeks, on green

A typeface with character

A bold and friendly typeface is what Yelly needed to express itself and turn text into a true visual experience.

Yelly — the HK Grotesk typeface, white on black, in Bold, Bold italic and Semibold

Yelly — the HK Grotesk typeface in italic, black on white

Yelly — the Adieu typeface, in Regular, Black and Black Slanted, blue on pale blue

Yelly — a green beanie with stickers and the tagline “afterschool time”

Yelly — three app screens on pink: “viens parler sur l'app”

Yelly — the “tous tes potes dans ta poche” billboard, outdoors

Yelly — Instagram post: “quels festivals tu fais cet été ?”, a grimacing face on a green gradient

Yelly — Instagram post: “les top sujets du jour” on a phone screen, yellow banners

Yelly — Instagram post: two faces and the stickers “gooood mooood”, “passion sieste”, “afterschool chilltime”

Yelly — Instagram post: “gooood vibes only” surrounded by crossed-out labels, on green

Yelly — Instagram post: “bientôt le bac, c'est cho”, a face in big orange glasses

Yelly — Instagram post: “avec qui tu seras l'année pro ? pose la question sur l'app”

Yelly — Instagram post: the “having a gooood weekend” badge, yellow on pink

You want more ? Ok

Here are some examples of brand applications we did for social media campaigns and print.

Yelly — two posts on purple: “shake your ideas!” and a portrait with “yelly” stickers over the eyes

Yelly — the name in puffy red letters, purple and yellow scribbles around

Yelly — the “it's time” tag in purple and red, with chevrons

Yelly — two posters under a graffitied bridge: “t'as des choses à dire ?” and “juste toi, tes potes, tes posts”

Yelly — two campaign visuals: “donne ton avis” and “#jenaigrossurlapatate”, with stickers

Everywhere, imagining to adapt

Three.js Conf — the conference's sphere characters, speech bubbles and all

Three.js ConfBranding

Lucis — “Your body wants to tell you something” on a large city screen